Get the bundle — $49

For B2B teams that need content to drive revenue

Make content your buyers need — from first question to final sign-off

9 strategic templates, one for each question a software buyer asks on the way to a yes. Together, they help you cover the buying journey with content built to move buyers toward a decision, generate pipeline, and get discovered across Google, ChatGPT, Perplexity, and AI Overviews.

Get the bundle — $49

The frameworks behind $146,957 in pipeline.

The Content-to-Revenue Template Bundle — template documents
Trusted by teams at
GlassboxVimeoHotjarClose CRMCalendly

You're already publishing. But is it converting?

You can have writers drafting every week. AI helping you get drafts out faster. A blog corner 67 posts deep.

And still have nothing for the buyer quietly asking:

That's how teams end up with plenty of content. But too little of it contributes to pipeline.

More content was never the answer. Better coverage is.

9 questions your buyer asks. 9 templates that answer them

For every B2B purchase, buyers ask the same set of 9 questions, from the first flicker of "what even is this?" to the final "how do I get everyone to sign off?"

Answer them well, and your content stops being a pile of posts and starts being a path to a decision.

So I built a strategic framework for each one:

The buyer's journey — 9 questions mapped to 9 templates

Now count how many your content actually covers today.

Most teams have three or four.

The pipeline usually hides in the ones you skip.

Get the Content-to-Revenue Template Bundle™

$49 this week. Goes to $69 after.

One guide. £26,500 in pipeline.

Ravio's target buyers actively compare it against an established name in salary benchmarking.

So we created an alternatives guide around the question they were already asking: "What else is out there, and which one is right for us?"

Not another generic list of ten tools. Not 2,000 words of category education they'd already outgrown. A buyer guide shaped around the decision itself.

It brought in £26,500 in first-touch pipeline and 9 product sign-ups, alongside 200K+ organic impressions and 1,200+ clicks.

And it's been surfaced across ChatGPT, Claude, Gemini, and Perplexity.

Right buyer. Right question. Right structure.

That's the thinking built into the alternatives guide in this bundle.

Get the bundle — $49

Three ways to use them. Same strategic bones every time.

These give you the strategic bones. Your product, your buyers, your POV, your proof — that part's still yours. How you use the frameworks depends on how your team works.

Write with them

Open the framework next to a blank doc and build the piece yourself. The buyer question, structure, and product fit are already mapped, so you can focus on what needs you: your insight, examples, proof, and point of view.

Brief with them

Hand a contract writer a framework instead of a keyword and a shrug. They get the structure, the buyer question, and where your product belongs. So what comes back is closer to right the first time, instead of a draft you have to reverse-engineer.

Build with AI

Feed the framework into ChatGPT, Claude, or whatever you use, along with your buyer insights, positioning, and proof. Now you're not asking AI to invent the strategy — you're handing it a plan and letting it accelerate the first draft. Big difference.

The structure is repeatable. The substance isn't.

Get the bundle — $49

Turn content into revenue

Built from the thinking behind $146,957 in pipeline and 83% more high-intent leads from AI search.

You get all 9 strategic buyer-journey templates in Google Docs.

Ready to customize for your product, your buyers, and the decisions they need to make.

Get the Content-to-Revenue Template Bundle™

$49 this week. Goes to $69 after.

FAQs

Questions, Answered

What's inside the bundle?
You get 9 strategic Google Docs templates:
  • Everything-you-need-to-know guide
  • Best-tools listicle
  • When-do-you-need guide
  • Objection guide
  • Evaluation guide
  • Alternatives guide
  • Comparison guide
  • ROI guide
  • Buy-in guide
Each one is built around a different point in the buying journey, from understanding the category to comparing options, justifying the investment, and getting internal buy-in.
Are these fill-in-the-blank templates?
No. Each template maps out how to approach the piece, what to cover, how to structure it, and how to bring your product into the conversation naturally. You bring the specifics: your buyers, positioning, POV, examples, and proof. The structure is repeatable. The substance isn't.
Will these work for my product or category?
The Content-to-Revenue Template Bundle™ is made for B2B software. But the thinking applies to any considered B2B purchase where buyers research their options, compare alternatives, evaluate the investment, and get others on board. The templates don't depend on a specific niche or set of keywords. They're built around the buying journey. You adapt them to your category, product, buyers, and the decisions they make along the way.
How can I use these with AI?
Give ChatGPT, Claude, or your AI tool of choice the relevant template, then connect it to your product documentation, positioning, customer research, call transcripts, proof, or whatever source material you already have. Instead of piecing together the plan yourself, writing elaborate prompts, and steering the draft back on track as you go, you're giving AI a clear structure to work from. You bring the context. The template brings the plan. AI helps you build it faster.
Do I need all 9 templates?
That's the point of the bundle. Your buyers don't make one decision on the way to a purchase. They're figuring out whether they need the category, what their options are, how to evaluate them, whether the investment is worth it, and how to get everyone else on board. The 9 templates give you a framework for each of those moments, so you can build the decision-making content your content plan needs now to generate pipeline.
What happens after I buy?
You'll get access to all 9 templates in Google Docs, ready to customize and reuse for your own content.